Modern Mind Mapping for Smarter Thinking by Tony Buzan

Author:Tony Buzan [Buzan, Tony]
Language: eng
Format: epub, mobi
Publisher: Proactive Press
Published: 2013-03-18T14:00:00+00:00

Using different colours for each main topic

Psychologists have documented that colour helps us to process and store images more efficiently than colourless (black and white) scenes and remember them better as a result.13 Another study conducted by Xerox Corporation and International Communications Research in 2003 uncovered the following results from participants:

• 92% believe colour presents an image of impressive quality.

• 90% feel colour can assist in attracting new customers.

• 90% believe customers remember presentations and documents better when colour is used.

• 83% believe colour makes them appear more successful.

• 81% think colour gives them a competitive edge.

• 76% believe that the use of colour makes their business appear larger to clients.

Colour captures and engages attention - it increases motivation and participation. It has been shown to improve readership by as much as 40%.14 Ads in colour are read up to 42% more often than the same ads in black and white.15

Colour informs - and improves learning from 55% to 78%.16

Colour boosts sales - In one survey, 92.6% of respondents said they placed greatest importance on visual factors when purchasing products and 84.7% thought that colour accounted for more than half of the various key factors for choosing products.17 A University of Loyola, Maryland study also showed that colour increased brand recognition by up to 80%.

So there you have it: the key elements that make up a true Mind Map. Easy to remember and easy to apply. If there is one other element I would add before going on to the next chapter (where I show you how to put together a Mind Map in 10 easy steps) it’s this: Have Fun! Free your mind (for example, by putting on some music) and don’t think ‘too hard’. Let your associative mind flow and put your ideas on paper in a very personal and fun way. Fun is a key element of efficient information management. Use everything you can to have fun when making your Mind Map (music, images, drawings, colours). This process will trigger many additional neuronal connections and will really enagage ‘whole brain’ thinking.

1 Howe, Michael J. A (1970), ‘Using students’ notes to examine the role of the individual learner in acquiring meaningful subject matter’, Journal of Educational Research, 64, 61-3.

2 Tipper, Michael (2008), ‘Why do I have to Use Keywords When Mind Mapping?’. MichaelonMindMapping.com, Sept 4th 2008

3 Wycoff, Joyce (1991), Mindmapping: Your personal guide to exploring creativity and problem-solving, New York: Berkley Books

4 Frey, Chuck (2008), ‘What are basic ordering ideas and how can they improve your mind mapping?’. Mind Mapping Software Blog, Dec 18th 2008

5 Shone, Ronald (1984), Creative Visualization, New York: Thorsons Publishers

6 Russell, Peter (1979), The Brain Book. New York: Dutton

7 Shone, Ronald (1984), Creative Visualization, New York: Thorsons Publishers Inc

8 Anglin, G.J., Hossein, H. and Cunningham, K.L. (2004), ‘Visual representations and learning: The role of static and animated graphics’, Handbook of research on educational communications and technology, 2nd ed, Mahwah, NJ: Lawrence Erlbaum Associates.

9 Haber, Ralph N. (1970), ‘How we remember what we see’, Scientific American, 222, 104-112.

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